Social leadership

It’s OK to take a break from social media!

Over the holidays, I saw a connection share they took a few days off social media, and when they came back, their numbers were down because the algorithm had done its thing due to a lack of participation. They encouraged everyone not to take a break – what!

All I could think is how terribly sad. Are we ALL allowing algorithms to run our life?

Not me! I share hard stuff. The stuff no one wants to hear, because it’s not pleasant, but it needs to be heard regardless. However, sharing hard stuff has a cost, a big one, and it takes a toll – mind, body and soul. So, in my case, taking a break from social media is vital for my health and well-being – algorithms be damned!

I also understand the negative side of social media and because I understand it (and fight against it), I don’t pander to what makes it successful – even if it guarantees less success for me. I figure people will find what I share if they care about what I care about.

So, if you feel the same way but are encouraged to participate out of alignment with your values, then I hope this gives you a little boost to follow your heart, versus the advice so freely splashed around about succeeding. Besides, with so many leaving social media because it’s gotten too ugly, too grabby, too depressing… perhaps that advice is part of the problem, huh?

A few tips

Take a break when you are exhausted, overwhelmed, or at breaking point – you won’t perform at your best and could potentially alienate followers. Step back and give yourself the chance to rest and get into a better frame of mind, however long that takes.


Turn off all social media notifications – the little red numbers telling you how many messages you have on the social media platforms you follow. I did this in 2023 and initially it was hard, but now, it’s a relief. I get a surprise when I jump on and there are lots of messages.


Avoid posting when you’re in an overly emotional state. Step back and allow the emotions to pass and only then share. This is a game-changer, especially if you have a regular troll following, because you are emotionless to their nonsense too.

Social media delivered the democratization of information and what is great about it needs to recognized, celebrated and protected, however, what is bad about it is what dominates today. Because of this, many are tuning out when we need to be paying attention, but I believe it’s on all of us to focus on what makes social media great and participate in alignment with that, versus jumping on the bandwagon of algorithmic success, because that success comes at a huge cost to our peace of mind.

Let’s stop pandering to algorithms and get back in tune with humanity. We need to use these tools, but we don’t want to live ‘in’ these tools, do we?

I’ve had a deep rest, which felt good. Back again for another year, it’s going to be intense.

Cheers

Andrea

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