So Brad is the new face of Chanel No.5 and it’s creating a sensation – but maybe not what Chanel had in mind? Before sharing a few of the highlights, I personally think it is a brilliant move by Chanel to feature a bloke like Brad Pitt as the face of Chanel No. 5. As a long-term and very loyal fan of the fragrance (except in Singapore where it just doesn’t seem to smell right in this humidity) I applaud them for making the current “face” a man. As a general rule, sexy and ageless Brad will definitely appeal across the female age spectrum as the majority of gals think he’s hot. So I like it – even if it is completely corny, but so what? However what has followed as a result of the ad has captured my attention more.
Just in case you haven’t seen it, here’s the advert
It’s a bit corny and squirmy don’t you think? I mean he looks uncomfortable and that makes me feel uncomfortable when I watch it. With that said, I LIKE it.
The media do not agree with me and here are some media highlights. The Daily Mail reckon it’s really an underlying message about Ang and Jen – really? They also claim it’s an outdated perfume brand – really REALLY? The Guardian was unrelenting in its criticism, as well as towards those who’ve done it before – especially “Our” Nicole. The “Celebrity Fix” NineMSN really did leave the verdict up in the air, although a TV host said it’s put her off her favourite. We are talking about Chanel No. 5 right Lisa? You don’t just go off it – unless you move to Singapore. And finally eOnline is a publication that got it right, claiming it’s “Crazy Genius.”
Since launch, the campaign has taken a different turn to Chanel’s normal marketing campaigns, going viral in a very different way than I’m sure they expected.
Here are some of my favourite spoofs
I love this guys’ beard.
I’m presuming this is a lad from Melbourne (a self-proclaimed Lebo Wog) – I like him.
A “fat” Englishman’s interpretation – a charmer.
And of course, I had to include a Singapore-version, because this made me really laugh – it’s perfect.
Overall, I do think it’s crazy genius, because Chanel No. 5 has built brand awareness far around the globe with this baby and not in a negative way – in a funny way. You can’t plan for that. Chanel have done some great stuff here – they picked Brad Pitt, they’ve put a man as their “face” of the brand for the first time, it’s somehow managed to go viral, and they are inadvertently entertaining people like me. Also I reckon Brad and Ang are probably hanging out on the couch with their tablets having a right ol’ laugh at everyone’s interpretation, because let’s face a fact – Brad Pitt can do no wrong, and he will only benefit from this – especially because he can laugh at himself.
What do you think? Anyone got any favourite spoofs to share?
Andrea
